Social Media Emergence: A New Marketing Tool

Social Media, in its most prolific and complete form, has redefined the architecture, strategy, and overall “rather boisterous” ego behind the marketing industry. This is not meant to downplay the 100+ years of proven effectiveness behind shouting, blasting, and hammering the same lingo, images, & brand message into your cognizance. Traditional marketing will always have its place in the industry and consumer marketplace. But, with the emergence and widespread availability of Social Media and the Internet, Digital Marketing has made its presence known. This effective marketing movement is now used to relay the same messages with a more influential inbound strategy. A strategy that is many times more cost-effective and engaging, all while showing more concrete analytics behind ROI.

Social Media has firmly rooted itself within the business world, more specifically the marketing sector. While anchoring down in the early 2000’s and becoming established as a truly effective marketing practice, Social Media was determined to dominate a piece of the booming Internet landscape.

The early stages of simply connecting people and becoming a truly influential, well-rounded art form of modern technology, quickly found the attention of marketers. Constructed, modulated, and produced, this new digital landscape allowed businesses and consumers to be more connected than ever. Computers, smartphones, and tablets were born into a world of swift keystrokes and device screens—a perfect digital personality had developed. This virtually added the perfect combination of finesse to assist businesses with a sophisticated connection to customers, consumers, buyers, patrons, fans, guests, friends, and family alike.

By surrounding the world with a multitude of limitless networking solutions and capabilities, this new age technology, “Social Media,” unleashed the ability to create, engage, interact, build, manage, and socialize online. Through the turn of the first decade into 2000, the Social Media Marketing sector was officially in motion.