Information Consistency / Increased Opportunities For Conversion – A consistent and daily approach to updating information online for accuracy, posting a status, sharing an image, promoting a special, or event leads to a higher likelihood of leading to a conversion. A conversion is defined as, “the point at which a receipt of a marketing message […]
Digital Marketing Solutions
Improved Brand Awareness, Recognition, & Loyalty – Increasing your brand awareness or business visibility will always remain a valuable and steadfast marketing tactic to promote. Social Media platforms are cost-effective, new age technologies, and channels for your brand to build and establish an online voice. This online voice is established while creating, sharing, and promoting […]
The answer is simple—inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link pages. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any inbound […]
Increased Search Engine Optimization (SEO) Presence – SEO is the best method to capture online traffic relevant to your business or industry, but the algorithms are always changing in terms of rank and where your business will appear when any given search is conducted. Many search engines, such as Google, have been using Social Media […]
Build, Connect, & Listen – This is the primary goal behind any successful Social Media campaign. Get to know your customers, fans, and guests. Listen carefully to learn what they have to say regarding your business entity as a whole. From the frontlines of the business culture to actual products, goods, and services rendered; consumers […]
Maintaining a delicate balance, and a level playing field, is something marketing has always lacked, but it’s what Social Media definitely enables. In its truest form, it provides businesses the ability to listen to customers, not talk at them. The nature of listening is actively involved on Social Media platforms and is taking place in […]
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes […]
The simple answer is no—search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they will […]
Social Media, in its most prolific and complete form, has redefined the architecture, strategy, and overall “rather boisterous” ego behind the marketing industry. This is not meant to downplay the 100+ years of proven effectiveness behind shouting, blasting, and hammering the same lingo, images, & brand message into your cognizance. Traditional marketing will always have […]
